One of a companies main goals is to convince consumers that they’re getting their money’s worth with any particular product. Sometimes, a good advertisement design will go a long ways in the industry. This tutorial will teach you a few techniques to improve your designs in general.
For this tutorial I will be using Adobe Photoshop & Adobe Illustrator CS3. You shouldn’t have any problems following along if you’re using other recent versions of the Adobe Creative Suite.
For those that work in the design industry, we are all to familiar with having to establish an advertising campaign for products. No matter the product, it’s up to you to convince the potential buyer that this product is worth their money. Successful advertising can make or break a product. Apple is a great example of this: They generate a lot of product hype and develop gorgeous ads for their products well before they come out. As a result, Apple can convince consumers to pay ridiculous amounts of money for their products.
In this tutorial, I’ll show you a few techniques that may improve your design abilities when creating advertisements. One of the best ways to hone your skills is to practice making Ads for products that you’ve never seen advertised before (or simply don’t exist at all). More than likely wont be swayed into copying their style.
